01 Mar Five Simple Ways to Boost Facebook Fan Page Engagement
Are you desperately searching for different ways to boost engagement on your Facebook fan page? This may seem like a daunting task—but you’re not alone. Many individuals that are unfamiliar with Facebook find themselves in the same position. The good news is that increasing engagement is easier than you once thought! Just follow these tips and you will see improvement in no time.
- Create Compelling Content
Content is king. It’s as simple as that. Without compelling content on your page, you won’t receive the engagement you are looking for. The number one thing to remember is that you need to create content that will provide value for your fans. For example, if you run a restaurant, valuable content could be interpreted as posts highlighting your daily specials, tasty recipes, or even a picture of your latest menu item. At the end of the day, post things your fans want to see.
- Post Pictures and Videos
We all know the saying, “A picture is worth a thousand words.” Well, the saying holds true, especially when it comes to sparking engagement on Facebook. Pictures and videos are great tools to use because they solicit attention and can initiate an emotional reaction within your viewers. Take a moment to think about it on a personal level. Are you more inclined to view a post that is all text, or one with an image or video? I know which one I am choosing.
- Be Responsive
We have all found ourselves in a one-way conversation. Just because you may have had one in the past doesn’t mean your Facebook fan page has to be one. Your fans have liked your page for a reason—to engage with your brand. Give them what they came for! If someone leaves a great review—thank them. If a fan has a question—answer it. Your response goes a long way towards forging a relationship with your followers.
- Post at the Right Times
I am going to let you in on a little secret. Did you know that you have access to the times that your fans are online? It’s simple! Go to your Facebook page and click the “Insights” tab. From there you can view a one-week period of this valuable data. Use this information to post at a time when you have the most followers online. Pro tip: post between 11 a.m. and 1 p.m.—many Facebook users tend to check their page on their lunch breaks.
- Leverage Contests to Your Advantage
Who doesn’t like a good contest? Take this opportunity to grab some more likes, reviews, or even relay a message to your fans. Not quite sure what to do? Click the link for some great ideas. Personally, I am a big fan of leveraging a review as a contest entry. Word of mouth marketing (WOMM) has been hailed as the most valuable form of marketing because of its perceived reliability. Nielsen found that 83% of their survey respondents stated that they trust the recommendations of friends and family.
Now that you have the basics down, get out there and put them to good use. You might be surprised how a little information and effort can go a long way. If you have any questions or would like assistance, call J10 Marketing at 734-560-8087.