How To Generate New Leads Through Social Media

31 May How To Generate New Leads Through Social Media

When it comes to business, there are two goals that they all have in common—the acquisition of new leads and sales. Without these crucial (and coveted) pieces of your business, any hopes of future growth and expansion are futile. Luckily, it is now easier then ever to have our voice heard thanks to the various digital marketing channels we have access to. This article will cover several of the best tactics that you can use to gain new leads to drive your business.

Create Quality Content
With so much content (and clutter) on the Internet these days, one of the best ways to obtain quality leads is through creating targeted and quality content for the type of people that you want to bring in to your business. With this comes knowing your audience. For example, in the real estate industry, visuals go a long way. When people are looking to buy a house, I can guarantee they want to see beautiful pictures and videos of their potential options. Use a visual platform like Instagram to show your prospective clients the different houses you are selling. Consider hosting a webinar. Not only will you provide leads with valuable information about the purchasing and buying process, but you can also obtain names, emails, and phone numbers for future remarketing endeavors.

Use The Best Channels To Promote Your Business
One size does not fit all. The same holds true when leveraging social media channels to gain new leads. Each platform has its own specific demographic that it targets and caters too. Facebook is great for targeting just about anyone, LinkedIn is great for B2B customer acquisition, Snapchat gears its platform towards smartphone users between 13-34 (Watch out! This is changing.) and Pinterest is perfect for reaching out to women under the age of 35. Whoever your target audience may be, just make sure to pick the appropriate channels to reach them. You will save time and energy by picking a few key platforms and doing them well rather than selecting all of them and executing your strategy poorly.

Engage
The number one thing your followers want from you is to be heard. How many times have you called the customer service desk at a company and have been greeted by an automated system? Too many times. When you were in that situation, chances are that all you wanted was to have some sort of human contact to solve your problems. The same goes for online. Ask questions. Be responsive. Get to know the people that follow you. By building these relationships, not only are you establishing a solid foundation for future communication, but you are also providing them will real-time solutions to their needs. The human touch goes a long way in an increasingly impersonal digital environment.

Time To Get Started
Now that you have an understanding of the basics, it’s time to form a digital strategy best suited to your goals. Create quality content, post it on the right channels and engage with your followers.

“Social media is just a buzzword until you come up with a plan.” – Unknown