How Do I Calculate My Engagement Rate on Facebook?

12 Mar How Do I Calculate My Engagement Rate on Facebook?

How do I calculate my engagement rate on Facebook?

It’s a lot easier than most people think.

An engagement rate can be calculated by using the following formula:

(Engaged users / Total reach of the post) X 100 = Engagement rate

If you prefer to have a calculator do this for you, click here.

Example

Engaged Users- 746
Total Reach- 2876

(746 / 2876) X 100 = 25.94%

Definitions

Engagement- A post engagement includes any action that has been made on a post. This includes reactions, shares, comments, and link clicks.

Engaged User- A unique user that has engaged with your post.

Total Reach- The number of unique users who have seen your content on Facebook.

NOTE: There are several different ways to calculate the engagement rate of a Facebook post. This particular method happens to be one of the most common.

If you need any assistance locating the required data for this calculation, please fill out this form.